By dubailife 
Dubai-Based Majid Al Futtaim Group Launches HyperMax Grocery Brand in Oman
Dubai’s Majid Al Futtaim Group, a leading conglomerate known for its shopping malls, communities, and retail operations, has introduced its new grocery retail brand, HyperMax, with 11 locations across Oman. This strategic move highlights the group’s commitment to enhancing local retail offerings and creating job opportunities.
Empowering the Local Workforce
In a statement to Khaleej Times, the Dubai-based company emphasized its dedication to fostering career growth and supporting the local workforce.
- 2,000 jobs: HyperMax is set to generate over 2,000 direct and indirect jobs in Oman, providing meaningful employment opportunities and nurturing a skilled talent pool.
- Local Hiring Focus: The group stated it will prioritize local hiring and sourcing to serve the Omani community better.
Enhancing the Shopping Experience
HyperMax aims to provide customers with a modern and consumer-friendly shopping experience by offering:
- A wide selection of products at competitive prices.
- Value-for-money deals and promotions.
- Fresh, locally sourced produce to support sustainability and the local economy.
Strategic Use of Assets in Oman
Majid Al Futtaim is leveraging its existing infrastructure in Oman to support the HyperMax brand. The company’s statement emphasized its commitment to making high-quality products and fresh local produce more accessible across the Sultanate.
The launch comes shortly after the closure of Carrefour Oman, another Majid Al Futtaim brand, indicating a strategic shift and consolidation of its grocery operations in the region.
Commitment to Oman and Regional Expansion
“Oman remains a key market for Majid Al Futtaim,” the group stated, highlighting its significant investments in shopping malls, communities, retail, and leisure sectors in the Sultanate. The company reaffirmed its long-term dedication to Oman, reflecting its broader regional ambitions.
As part of its strategy, the Dubai conglomerate continues to evaluate market dynamics to ensure agility and adaptability in its business operations, hinting at potential future expansions of the HyperMax brand across the GCC region.
Stay tuned for more updates on HyperMax and its impact on Oman’s retail landscape.
Source : Khaleejtimes