This Barbie-branded flip phone is the digital detox you need

In an age where smartphones and constant digital connectivity dominate our lives, HMD Global is offering a refreshing nod to nostalgia with its new Barbie-branded flip phone. Initially announced at the Mobile World Congress, this stylish throwback device is set to go on sale in October, priced at USD 129 (approximately Dh473.82).

The Barbie Phone, designed with simplicity in mind, is a classic feature phone that prioritizes the essentials—calls and texts—without the distractions of apps. HMD Global is marketing it as the ideal device for those in Dubai and beyond who are looking to take a break from the constant demands of modern smartphones. Their message is clear: “take a vacation from your smartphone.”

The official product description emphasizes the phone’s purpose: “Nothing beats spending real time together. That’s what the HMD Barbie Phone is all about! No distracting apps here. It’s time to disconnect to reconnect. This flip phone is chic, sleek, and pink – and that’s just on the outside. Open it up, and everything on the screen feels like it’s straight out of The Barbie DreamHouse – with a few hidden surprises for you to find.”

With its minimalist design, the Barbie Phone’s 2.8-inch inner screen is perfect for basic tasks, which is part of its nostalgic appeal. Despite its simplicity, the HMD Barbie Phone is full of personality. The device comes with several Barbie-themed accessories, including extra battery covers, a beaded wrist strap, and stick-on gems, allowing users to fully embrace their inner Barbie. Even the classic Snake game has been given a Barbie-themed update, adding to the phone’s fun and retro vibe.

HMD Global has leaned heavily into the nostalgia factor by including a 5-megapixel camera with a built-in flash, designed to mimic the early digital camera look that’s currently trending. This focus on aesthetics rather than technical specifications reinforces the phone’s role as a playful, secondary device rather than a primary smartphone.

Unfortunately, the HMD Barbie Phone will not be available in Dubai. However, for those with connections in the US, preorders will open on September 23, with shipping scheduled to begin on October 1. It might be time to reach out to friends or family in the US for a favor and bring a piece of this nostalgic gadget back to Dubai!


Source :  Khaleejtimes

Leave a Reply

Your email address will not be published. Required fields are marked *